Link Tracking with Google Analytics

How do you track Link Clicks with Google Analytics? There are two techniques that we are going to discover today in this video:

Outbound Link Tracking with UTM Parameters
Inbound LInk Tracking with Google Analytics Event Tracking

Depending on what kind of Link you want to track theses are the methods that will let you accomplish Link Tracking.


🔗 Links mentioned in the video:
UTM Tool:
Manual Event Tracking:

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34 thoughts on “Link Tracking with Google Analytics”

  1. Thank you for this video it is exactly what we all need to know.
    I have a question regarding off-canvas menu. you know most of the website has short main menu but when it comes to the detailed menu it is all listed in the off-canvas menu. I tried to fire the Tags as mentioned on the video and it works perfectly for the main menu. when it comes to the off-canvas menu no event fires. How could we solve this issue?

  2. Hi there,
    Thank you for making this video! It's very helpful.
    I just have a small question. How do I track the mailchimp thank you page?

  3. Nice video! I have a question though… what if there is an external link that you can't control? Let's say it's someone elses site and you can't control the UTM Parameters. How would you track that? THanks

  4. Shit Bayrak! I searched on another request, and only after looking for 12 minutes, I realized that it was wrong. However, the video is fine

  5. Hi! thanks for the tutorial, but i cant get to view the default mode to select the button for the link…can anyone help me please?

  6. Hey bro Great,

    I need your advice how to measure WhatsApp link from Facebook ads. Any type ads like direct WhatsApp business connect method or API short link to drive traffic methods.

    When am doing traffic methods it shows only who all are clicked the link it shown that measurements only. But the problem is some people not press WhatsApp send button. I need to measure only who pressed whatsap send button i.e only recivied WhatsApp messages.

    Thanks in advance

  7. Hi Julian,
    Thank you for all of the great content. I have a question. I want to track conversions from my bitly links on GA. I have the "/thank-you" set up on the goals section to track regular conversions on the site. Would there be any way to track bitly link conversions on GA using just the "/thank-you" page?

  8. Hi Julian, Thanks for the awesome tutorials.

    I've got on my website an external contact form from my CRM, somehow I cannot track any clicks buttons on it.

    Is there any other solution I can maybe use to track how many people clicking on it?
    Many thanks

  9. This is so useful and I learned a lot. Btw, towards the end of the video, you mention that you can create segments for those who click the link (event), do you have video guide for this? Thanks!

  10. Thank you very much for this tutorial. I did observe that click and command+click are  registering but NOT "right click-open in new tab"

  11. I have an utm error. if I use the symbol '?' ( = …) the results of the page were not found but were tracked on google analytics. when I use the symbol '#' (mysite.con / # utm = …) the results of the page are open to a destination and tracked on Google analytics in realtime. is there a suggestion to fix this?

  12. Hi Julian, for some reason, I am not able to see the trigger in Google Analytics?? I have used the page URL equals to the actual URL. Any ideas on how I can make this work? I also noticed that whatever I do, under the LINK CLICK > TAGS > Tags Fired On This Event None?? How do I fix this?

  13. Hi Julian,

    Can I still track the Facebook ads in Google analytic without access client's WordPress setting? So, I got google analytics account for my website. I got a new client and she just wants to do facebook lead form ad without any landing page. When lead filled up the lead form, there is a button to go her website. Can I still track Facebook ad performance in Google analytic? Thanks


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